Local landmarks versus Point of Interest

A very common issue with local landmarks is the fact that they are often confused with Point of Interest data (POI). Local landmarks, however, are very different from POI data that is commonly used in Location-Based Services (LBS) and geographic data business.

Since our business is fundamentally based on local landmarks and their diverse and innovative use, it is good to clarify the major differences between local landmarks and POI. I also list some other terms that might be confused with local landmarks as well.

What is a local landmark?

  • Natural way of understanding location
  • Prominent identifying feature of an area
  • Spatial reference point for locals
  • Prominent identifying feature of a landscape with outstanding historical, aesthetic, or cultural importance
  • Prominent or conspicuous object that serves as a guide in particular location
  • Distinguishing landscape feature marking a site or location

Technically local landmarks are “points” with name and accurate x- and y-coordinates though they may also include additional attribute information such as administrative hierarchy, class, sub-class, country etc.. Local landmarks can also be used to represent areas, such as cities, towns and villages (a relative “centerpoint”). Local landmarks are traditionally used for personal navigation, spatial recognition, orientation and bearing.

What is POI data?

POI is also a specific geo-coded point that someone may find useful or interesting. The term is used in cartography, especially in digital data forms, including Geographic Information System (GIS) and Location-Based Services (LBS) applications.

A name or description for the POI is usually included, and other attribute information such as address, contact information, category, reviews, administrative hierarchy etc..

Generally POI can be used in one or more of the following purposes:

  • Finding locations: Using a set of coordinates you can find which Points of Interest within a certain category or type are nearby.
  • Querying features: Using Points of Interest you could look for something very specific, such as a restaurant along a certain road or more general, such as all secondary schools within a larger area. You can link your own information about the feature using the unique references, and also run queries and visualize your own data. You could also query the Points of Interest features against other types of geographic information, such as administrative boundaries to see, for example, how many tourist attractions a particular region has within a specified radius.

Major differences

Local landmarks are collected selectively. In certain area, only one well selected local landmark could represent and identify the entire area with a relative radius, for example, Glorietta Mall identifies much larger area than mall building itself. There is no need to include any other features from the same area for local landmarks. Only one feature gets the job done and provides unique and accurate location value for the area.

Entire nature of POI data is totally different. All relevant data of the area is collected. In a POI data set, every individual feature around Glorietta Mall must be collected and recorded in order to provide useful POI data. All POI features are identically important and no selection is needed.

Local landmarks are also more relative than POI data. POI data has its own exact information value that exists in specific location and/or area. POI data is there or it is not. Local landmark, however, can be identified only by personal preferences. One can “feel” that Glorietta Mall is not the most prominent and locally known feature in the area, for example, it could also be the nearby but universally less known Shangri-la Makati Hotel. However, most people can’t identify the area into this feature. Therefore it is much more difficult to select good and useful local landmarks than to collect POI data.

Quantity wise, POI data set are usually the better the more POI data entries are included. Local landmarks data sets are so much more selective in nature that fewer landmarks are usually better and provide more functional value.

Other similar terms than could be mixed with local landmarks and POI:


“Point” is a feature representing a real world object. In LBS and GIS industry, “point” feature is a single point with coordinates.


Waypoint is a point between major points on a route or a track. A waypoint is a geo-coded “point” on the route to your destination, and can also include the destination itself. Waypoints have become widespread for navigational use since the wider use of GPS devices.


Checkpoints refer to the point of reference or waypoints that help people trace their way back from a starting point or make navigational turns.


The trackpoint defines a track formed by connecting the points with lines.  The trackpoints represent the recorded road, trail, path, etc.. The purpose of trackpoints are to define lines for forming linear features. Usually trackpoints do not have any individual names, just coordinates (elevation) and date/time stamp.

Place of Interest

Places that is interesting to visit and/or to see. Usually term Place of Interest is used in a context of tourism and city maps and guides.


The term “Place“ is used to refer to a point, a location, POI or a meaningful combination thereof. Places are typically larger scale administrative areas, either informally or formally defined: Countries, states, districts, municipalities, neighbourhoods and such.